78. Reinforce City Neighborhood Identity Through Branding


The Chicago Neighborhoods have a great website dedicated to promoting their varied history and character.  Each neighborhood is given a unique logo which is used in various products, from t-shirts to posters, creating unity within the neighborhood and providing a great visual for visitors as well as potential residents.

I know that this has happened to a certain degree with South Bend neighborhoods like Chapin Park or the Near Northwest Neighborhood.  It easily could be done for the rest of the communities from Kennedy Park to Sunnymeade.  It would help in understanding the history of the city as well as providing an identity to each area that reflects its history.  My neighborhood, Marquette Park, has many homes that were built in or around the 1920s, so the logo reflects the art and typeface of the time.  I also think it reflects the beautiful, undulating street trees and unique houses.  I may add a subtitle of #SouthBend to distinguish this neighborhood from any others with similar names, but you get the idea.

Marquette Park


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